CORPORATE CITIZENSHIP/PHILANTHROPY INITIATIVE; PRIMARY CARE DIGITAL ACQUISITION

SUTTER HEALTH

Sutter Health is a not-for-profit health care organization with a large network in Northern California—and a large variety of communications objectives.

CORPORATE CITIZENSHIP CAMPAIGN
This campaign helped raise awareness about Sutter's philanthropic initiatives and give Northern Californians the warm & fuzzies about all the good work Sutter does to serve its communities. To help tell a complete story, we headed up to NorCal to interview and shoot both the Sutter folks who gave their time and efforts to these philanthropic initiatives and also the members of the community who have benefited from them.

Simple design & imagery makes way for impactful headlines like this one.

Simple design & imagery makes way for impactful headlines like this one.

Another print ad celebrating the good Sutter Health does for all members of the community.

Another print ad celebrating the good Sutter Health does for all members of the community.

Nurse Amanda is like a modern-day Clara Barton.

Nurse Amanda is like a modern-day Clara Barton.

Getting the message out on Facebook, too.

Getting the message out on Facebook, too.

DIGITAL ACQUISITION CAMPAIGN
The West has always been a breeding ground for the pioneer spirit, especially in Northern California. (Quick aside: when the Transcontinental Railroad was completed, San Franciscans celebrated with a giant banner that read: "California annexes the United States." LOL!) Anyway, this campaign continued the tradition of celebrating Northern California as the birthplace of innovative people—and innovative health care.