Silver Sneakers is a Medicare Advantage plan benefit that gives seniors free gym and fitness class access. But I didn’t want it to feel like another stale Medicare ad. And I wanted to make the gym a more welcoming, less intimidating place for older people. So we gathered up a crew of friendly, aspirationally authentic seniors and asked them to invite their fellow 65+ers to find their place, with Silver Sneakers.
Fact: the inspiration for the POV style was the scene in Goodfellas when Henry and Karen get the VIP-est welcome at Copacabana.
