UNLIMITED CREDIT CARD LAUNCH

CHASE FREEDOM UNLIMITED:
LIVE & EARN1.5%

Chase's Freedom Unlimited card gives you unlimited cash back on every single purchase—no special categories, no restrictions. Just cash for being who you are and living how you live. You live, you earn. Super simple ideas like "Live&earn" make me really excited because they can go on forever. There are unlimited ways to bring it to life. Here are a few.

Since life is “lived” through hashtags on social media, live&earn became #OOTD&earn on IG.

Or #EEEEEATS&earn (cashback credit cards are delicious).

I also think about how to be contextually disruptive. Here’s an example of using a Yelp ad placement (which usually houses a “recommended” business) in an unusual, yet relevant, way. Perusing the pics from an oyster restaurant, you get an ad that le

Here’s another example. Usually when you put “gas station” in an app like Waze, you’ll get ads about gas stations. Not this time!

And a Los Angeles-centric FB carousel to resonate with the locals.